Customer IAM Impact to CRM Data Quality

On an annual basis, 20-30% of B2B CRM customer data will become outdated. This is due to the fact that your sales managers and customer service representatives do not have good visibility into your customers’ continuously changing employees. It is possible to offset this challenge by connecting a Customer Identity and Access Management (CIAM) solution to your CRM.

In this white paper, you will learn:

• How Customer IAM and CRM integration benefits your organisation.
• How you can increase your sales and marketing efforts by 20-30%.
• How your organisation can have up-to-date customer data continuously.
• How to increase conversion by allowing your sales managers to invite leads and opportunities to your online services directly from the CRM interface.

This white paper is an ideal introduction on how Customer IAM integration to your CRM systems will create better data and new revenue for your company.