Leverage CIAM for a better customer experience and more effective marketing
Customer Identity and Access Management (CIAM) for B2C, B2B and G2C
- Why CIAM is an important tool for Customer Experience and Marketing, not just IT Security.
- How CIAM creates consumer trust in your brand, promotes your brand through external links, and facilitates a seamless user experience through your apps/services.
- Simple explanations of how CIAM helps you achieve your corporate goals, exploring benefits by each key CIAM feature.
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This white paper is an ideal introduction to Customer Identity and Access Management (CIAM) for commercial teams exploring customer experience improvement and more effective marketing initiatives.